APXP is a cultural product platform based on concerts featuring idols, actors, singers, musicals, dramas, and other cultural and artistic content, enabling more fans to enjoy and invest in a wider variety of events. The APEX platform not only attracts domestic artists but also invites international artists to perform in South Korea. Additionally, it serves as a content distribution platform providing celebrity merchandise, music sources (albums), and more. In the future, the platform will discover and nurture the artists that fans love, serving as a global star acceleration platform. Unlike the traditional media model centered around large planning companies, APEX will provide an online community service for communication with fans. Unlike existing development models where large planning companies or media outlets exclusively invest in artists, fans can directly and actively sponsor and invest in their favorite artists through the APEX platform. This operates as a system where artists create content and generate revenue within the platform.