Azeroth is dedicated to the construction of a public blockchain ecosystem for the pan-entertainment industry. The platform integrates a variety of applications including short video content distribution, online streaming, IP creation, IP trading exchanges, and e-commerce. Based on its decentralized characteristics, Azeroth designs a new content distribution mechanism and an IP value growth model. This enables the tokens on the chain to drive and incentivize both content creators (UP masters) and fans to grow together during circulation. Additionally, by combining internet product thinking with blockchain digital economics, Azeroth represents an upgrade to traditional commercial logics in cultural entertainment and artist management. It aspires to become a global unicorn in the online entertainment industry, driving the arrival of a "universal IP" era under digital economics.