CEEK is a company primarily focused on building AR/VR wearable devices. Artists share resources, such as individual albums or songs, through the blockchain platform integrated into CEEK’s wearables. They can also create brand content favored by their audience using the VR/AR studios CEEK has established broadly. The CEEK platform leverages middleware based on blockchain technology, enabling smart contracts on CEEK to connect with external data sources and assets, thus establishing an efficient payment framework that links virtual world payments with real-world payments. CEEK users can use smart contracts to purchase "on-chain" resources, such as audio-visual resources or virtual reality experiences shared by artists. CEEK tokens, based on Ethereums smart contracts, allow token holders to flexibly use them for rewards, voting, contests, virtual goods, and other transactions within the platform.