Clientele is the cryptocurrency for streetwear. Originally known as East Coast boutiques, Clientele was founded by Adam Gage in 2013. It started as a small sneaker consignment shop in Lavallette, New Jersey. After seeing the growth and potential in the second-hand sneaker and apparel industry, Adam decided to partner with Frank Richardson in 2016 and move the store to Menlo Park Mall in Edison, New Jersey, where the two opened the first full lifestyle boutique in the United States.