Crafty is a digital platform (web, Android, and iOS) – the evolution of the “Diaríssima” program – used to hire freelance home cleaning professionals or maids. With nearly two years of experience in the Brazilian market, boasting over 50,000 downloads and more than 20,000 users, Crafty is seeking funding through crowdfunding to expand its business reach and diversify into over 100 sectors, requiring significant advertising support.