Proton Chain is dedicated to building a public blockchain for aggregated data collaboration across the entire network, aiming to integrate all network data and enable secure and efficient cross-data source collaborative computing. This infrastructure supports applications of big data and artificial intelligence in various fields. Proton Token, abbreviated as PTT, is primarily used for circulation within the Proton Chain ecosystem, serving as a settlement instrument for internal value transactions. The two main uses of PTT are to incentivize the healthy development of the ecosystem and improve its operational efficiency.

Project Introduction

The Proton Chain project utilizes blockchain technology and effective incentive mechanisms to provide low-cost UID solutions for existing websites and applications, enhancing and evolving precise digital marketing capabilities and effectiveness across the digital marketing industry. Beyond advertising transactions, the Proton Chain project aims to foster a blockchain-based digital marketing ecosystem on top of the UID solution, enabling all members of the digital marketing upstream and downstream supply chain to upgrade their entire digital marketing ecosystem based on the UID solution.

Project Highlights

In specific use cases, Proton Chain introduces three concepts: Unified User Identification ID (UID), Unified User Profile (UP), and Unified Attention Parameter (UA).

UID (Unified Identity) - Unified User Identification ID

Each user has a unique UID across the entire network, enabling cross-product and cross-platform tracking of user operations and matching of profile intersections, breaking down the "information silo" effect. In the Proton Chain, the UID can be understood as the users unified identity across the network or a keychain linking user profiles.

UP (Unified Profile) - Unified User Profile

It includes basic information, usage behavior, and tagged data from comprehensive web data mining and analysis, traceable via a unified ID, making it easy to identify users valuable to advertisers. In the Proton Chain, each user has an independent UP for each product, storing basic information (such as gender), key actions within the product, and tags generated by product analysis. Third-party enterprises can access desensitized encrypted data for data analysis after authorization, optimizing advertising delivery effectiveness.

UA (Unified Attention) - Unified Attention Measurement System

Taking into account user profiles, advertisement content attributes, and user behaviors (clicks and dwell times), it generates a specific parameter that quantifies the real value of a users attention spent on a particular piece of content, reasonably distributing the interests of advertisers, traffic providers, and users. UA serves as a basic measurement unit in the Proton Chain, providing advertisers and service providers with a standard for measuring user engagement. UA version updates are continuously developed through different smart contracts, allowing service providers or advertisers to develop their own UA standard smart contracts based on various industries and standards.

Application Scenarios

As a public blockchain for digital marketing, Proton Chain provides underlying infrastructure and technical support, taking into account every participant in the current market. Zero-threshold component integration methods (such as SDKs, APIs, etc.) allow every product and user to quickly and easily join the ecosystem, share and manage data, and complete unified user profiles. After data analysis and processing, it empowers traffic providers and service providers, delivering value to advertisers. The application of smart contracts eliminates the need for complex contractual constraints among enterprises to establish trust mechanisms, enabling seamless and risk-free data interaction between any products on the entire network. The introduction of tokens makes multi-party interactions more convenient and fair, also encouraging more enterprises and users to join the system, accelerating the construction of the entire ecosystem.

Advertising Service Providers

Advertising service providers include 4A advertising agencies, DSP platforms, SSP platforms, DMP platforms, ad networks, ad exchanges, data analytics & BI companies, etc. Advertising agencies and DSP platforms can leverage Protons application layer interfaces to develop corresponding delivery tools for more accurate targeting; data analytics & BI companies can obtain authorized, standardized full-chain data through the data analysis layer to provide better planning and predictions; DMPs, ad networks, and exchanges can exchange data and supplement profiles without worry through the Proton Chain, consolidating data assets. Overall, this improves delivery efficiency and accuracy, meaning more revenue.

Traffic Media Providers

Traffic providers include products such as apps, websites, H5 pages, etc., that have massive internet user bases. They can integrate the Proton Chain into their products in various forms, including SDKs, APIs, and developing DApps based on the Proton Chain. By integrating the Proton Chain ecosystem, they can gain additional monetization models and measure and charge for "neglected traffic." Simultaneously, by interacting with data from other apps, they can refine user profiles, not only enhancing media value but also improving personalized user experiences to better retain users.

Advertisers

Larger advertisers have vast existing customer bases and a strong desire for potential consumers. Through cooperation with advertising service providers in the ecosystem, using new-generation delivery and data analysis tools developed by service providers based on the Proton Chain, they can complete full-web chain tracing and attribution analysis of consumers, largely satisfying their delivery needs. Advertisers with technical capabilities can also develop their own brand data banks based on the Proton Chain to store data related to their consumer users or prospective users, which can be used for targeted activation and brand loyalty management.

Users

Users can control their data openness levels through personal data DApps, actively complete profile information, and receive brand-directed token rewards (which can be PTT or tokens issued by service providers or brands based on the Proton Chain) for use in determining membership levels or redeeming brand benefits.