Rally is an open web platform that enables digital creators, crypto influencers, brands, and celebrities to build tokenized communities. Rally provides creators with the tools to establish virtual economies that extend their brand, while also offering community perks and new economic incentives for fans to engage with their favorite creators.
RLY is the ERC-20 governance token of the Rally network, unlocking various benefits for the community, including governance rights over the Rally Network, the ability to actively participate in the Rally Network, and rewards for contributions made by community members to the network.

Project Introduction

Rally is an open platform built on the Ethereum blockchain, helping content creators and their fan communities launch vibrant and independent economies.
With Rally, any creator with an online fan base can issue their own cryptocurrency without needing to master complex Ethereum blockchain programming. Fans can purchase the cryptocurrencies issued by creators to support them and receive perks determined by the creators themselves. Through Rally, creators can expand their fan base, reward fans, and earn a steady income.
Rally is a fully decentralized platform driven by community governance. This means creators and their fan communities have the freedom to control the use of their social tokens across all social media platforms.