Shping is the worlds first shopping platform that integrates shopper marketing, brand protection, product safety, and a global product database into a single ecosystem. It rewards consumers for using and contributing to it. Shping Coin is a decentralized cryptocurrency that powers the Shping platform. Brands, retailers, certification bodies, and other authorized agents use Shping Coins in retail environments to incentivize and reward consumers, influence purchasing decisions, verify product authenticity, and drive customer engagement and loyalty.

How the Project Works

The Shping ecosystem is built on top of product information provided by a large number of trusted and certified data sources. This includes brands and strategic partners who have joined the system, such as GS1 member organizations, testing and certification bodies, government agencies, product recall portals, Everledger (which has established a global digital ledger to track, protect, and store the provenance of diamonds and valuable assets), and more. Data from these sources, along with public contributions (from Shping App users), enters a continuously updated distributed product database. The Shping ecosystem covers over 30 million products (a number that is growing) and is becoming the world’s largest product database.

Project Highlights

Comprehensive Services for Brands
Product Recall Management Software

No company can be 100% certain that a product recall will never happen.

In such cases, brands aim to manage the risks borne by end consumers by increasing awareness of the recall and minimizing damage to their reputation. Shpings safety and anti-counterfeiting tools provide brands with the means to control such situations.

When a consumer reports an issue through the "Incident Report" feature in the Shping App, the brand can activate the "Product Recall Management" function. This feature can also be activated when a supplier announces a recall.

One key piece of information in the report is the location of recalled products: specific warehouses, distributors, and retailers with stock.

When a product needs to be recalled, all relevant parties can be notified within minutes to begin removing the recalled products. When consumers scan a recalled product through the Shping app, they receive a notification that the product is subject to a recall and should not be purchased. If consumers have scanned or purchased such a product before the official recall notice is issued, the system will promptly alert them that the product is part of a recall.

When a brand issues a recall notice, Shping immediately generates a report disclosing all relevant information about the product, including:

· Other products made with the same raw materials
· Production dates and locations
· Other raw materials used
· Production dates and sources for each ingredient
· Individuals responsible for production steps
· Temperature exposure of the product

Shping Safety and Anti-Counterfeiting Includes Product Verification
By simply scanning a product with the Shping app, consumers can verify its authenticity. This benefits both customers and brands. Every time a suspected counterfeit is scanned, the brand receives an alert with specifics on the location and other details to take appropriate action.

Shpings safety and anti-counterfeiting features provide full visibility into the supply chain for businesses. Brands can identify where products are being scanned and monitor the entire sales chain. Shping prevents distributors from selling products in countries without the brands consent. When a product is scanned in an unauthorized sales region, the brand receives an alert indicating potential gray market sales. Brands can then follow a pre-defined process to handle non-compliant distributors. Gray market protection ensures brand profitability and market pricing, while also protecting exclusive dealers.

GS1 Standards
Global Interoperability

In todays hyper-connected society, many brands look towards global markets. Whether multinational corporations or individual operators, they do not want their products limited to specific sales territories.

However, when trading with local or global partners, retailers, and distributors, interoperability becomes a significant challenge: retailers must understand what product barcodes represent, just as logistics companies must understand shipping labels. Therefore, it is crucial for brands product labels to comply with industry standards.

Ensuring Global Reach for Brands

GS1 is a global nonprofit organization that sets a series of universally accepted coding standards. By adhering to these standards, businesses can engage in global trade.

Built on industry standards, Shpings safety and anti-counterfeiting solution provides a GS1 EPCIS-compliant serialized traceability solution compatible with other industry standard systems, such as ERPs and third-party traceability solutions.

Core Components of Shpings Safety and Anti-Counterfeiting System:

Global Location Numbers (GLNs)
Used to identify participants in the system, such as raw material suppliers, manufacturers, partners, and retailers.

Electronic Product Code Information Service (EPCIS)
A member of the GS1 global standard suite, enabling trading partners to share information about the movement and status of products throughout the supply chain.

Serial GTINs (SGTINs) and Lot/Generic Tracking Identifiers (LGTIs)
Used to serialize and identify individual products or batches.

Global Trade Item Number (GTIN)
Used to identify products and their associated manufacturers.

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