Zora is a new paradigm that provides a marketplace for limited edition goods, enabling creators and communities to foster and facilitate cultural exchange.
All items can be issued as tokens, allowing for dynamic pricing of the goods based on supply and demand; fractional trading, where parts of an item can be bought and sold; and pre-sales of items before they physically exist, allowing the community to trade even before everything is ready.
Tokenizing goods means that creators will ultimately be able to realize community ownership of a brand, asset value, and a sense of participation.