Blue Baikal is the third space that connects global consumers, content, and creators using blockchain technology. Blue Baikal strives for values such as cultural diversity, the soundness of the entertainment industry ecosystem, and fair distribution of growth benefits.

BBC serves as a reward for evaluations conducted on entertainment content by individual media. It is also a token utilized in various activities based on these evaluations by regular users and professional reviewers. Additionally, it is the token that consumers use to purchase and consume various contents created by content producers for the consumers.