The Candy Protocol aims to enhance transparency and convenience by integrating blockchain technology into live commerce services, where influencers can introduce and sell products through live video streams. Currently, in the live commerce market, there are issues such as high fees on large platforms, complaints about fraud or illegal advertising, and high barriers to entry for new Broadcast Jockeys (BJs).
In the Candy protocol, you can use the PickLive service, which enables low-cost live broadcasting and chatting. By storing faulty property information and all transaction information on the blockchain, reliability and transparency are improved. On PickLive, you can use Candy points as a 1:1 fixed equivalent of fiat currency for product purchases and all activities, and receive rewards in CAD tokens. Suppliers offer products with low commissions, provide management for BJs, and ensure profits are distributed transparently and fairly. Additionally, consumers can purchase reliable products and receive rewards by providing personal data or engaging in ecosystem activities like BJ sponsorship or product purchases.