Fanfare is a community-based, two-sided platform designed for creating, managing, and transforming consumer-generated videos into instant shoppable videos for brands. Fanfare is built with the core aim of fundamentally shaping social commerce. Its building blocks have been specifically conceived and created with social commerce and shoppable videos in mind from the get-go. All features and functionalities are meticulously designed to help brands and consumers connect more intimately, fostering two-way interaction between brands and consumers so that brands can scale their relationships with consumers while maintaining trust, familiarity, and positivity.