The Zeus Protocol (JoorsChain Protocol) is developed by the JoorsChain digital advertising chain. JoorsChain is an ecosystem initiated by a consortium of mature digital advertising, IoT, and telecommunication companies from Sweden and Switzerland that seeks to restructure the digital advertising market. It is dedicated to solving the issues of intermediary monopoly and industry fraud in the current digital advertising industry by introducing a complete advertising network and DApp running on a high-performance blockchain. The goal is to redistribute over 50% of the inefficient investment in the $200 billion online advertising business annually, enhancing value for advertisers, publishers, mobile operators, and end-users. This presents a vast ocean of profit potential. Through the Zeus Protocol, advertisements can be ensured to be viewed by real people instead of bots, eliminating fake traffic. Meanwhile, the substantial and opaque profits extracted by intermediaries are incentivized to other participants in the ecosystem through the digital advertising token JIC. In the future, the Zeus Protocol aims to break the current monopoly of digital advertising by internet giants like Google, Facebook, and Tencent. It will provide more transparent and efficient services for advertisers and encourage end-users to watch advertisements through a "watch ads, earn crypto" model.