JustCarbon is a market that simplifies the carbon sector, making it more transparent, straightforward, and applicable for both buyers and sellers. Businesses and individuals can reduce their unavoidable carbon emissions by purchasing JCR tokens sourced from high-quality, nature-based projects verified to the highest international standards. 1 JCR token = 1 ton of carbon removed from the atmosphere. Buyers, consumers, or wholesalers can sell or purchase JCRs, but most importantly, retire JCRs to offset their historical or future carbon impact while funding further carbon removal.