The PECO project advocates that "pets, as members of our family, should live healthily and happily with us from birth to death." It organizes innovative products in the form of a value chain. The PECO project offers preventive healthcare products such as birth health checks/nutrition and vaccinations, premium nutrition, advanced diagnostic technologies, care for senior pets (regular check-ups and disease treatment, systematic management of life stages such as cancer and dementia, treatment and management of age-related diseases, end-of-life care, etc.). It starts in the China/Southeast Asia market and enters the global pet healthcare market, including the U.S. The goal is to enter and become a leader in global pet healthcare.