Roll is a blockchain protocol and platform for creating social currency, aimed at helping content creators establish monetized relationships with their fans.
As a creator, Roll enables you to create your own social tokens, allowing you to capture more value from your favorite social platforms. You can send these social tokens to your followers in exchange for socially significant engagements, and similar to loyalty points, your followers can redeem these social tokens for experiences across the web.
As a user - you can become part of your favorite creators community, show off your status as a dedicated fan, and gain experiences and services on the web using social tokens.