Ubex is a global decentralized advertising trading platform. Here, advertisers can effectively promote their products/services, while websites can generate revenue by tokenizing their advertising space.
The UBEX token will serve as the payment unit on the Ubex platform. The demand for UBEX tokens is based on the fact that after advertisers purchase ad placements, the equivalent value of tokens is deducted from their accounts and credited to the account of the advertising service provider (i.e., the website selling the ad space).

Vision of the Project

Our mission: To create a global advertising ecosystem with high mutual trust and the highest efficiency.
1. Automation of advertisers bidding and interaction with websites
Using neural networks and accumulated data, select the most relevant advertising content for specific users within a specific time frame, thereby providing the greatest possibility of achieving the desired advertising effect.
2. Drastically reduced commissions through eliminating intermediaries
By applying smart contracts to all types of tracking, eliminate all indirect links between advertisers and websites, thus increasing the economic efficiency of cooperation.
3. Opportunity for websites to tokenize their advertising space
Based on all available statistics provided by participants within the advertising site and trading platform, provide potential revenue forecasts and obtain advance earnings when reputation is sufficiently high.
4. Establishment of a multi-level reputation rating system for platform participants
Establish a rating system for advertisers and websites, with the entire operational history of advertisers and websites stored on the blockchain to prevent fraud and form a mechanism for dealing with the most trustworthy partners.
The application of blockchain technology enables Ubex to operate on a performance-based model.

Project Highlights

Trading Desk (Programmatic Advertising Trading Platform)
This platform is used for automatically purchasing ads according to various advertising models for direct placement in digital channels and buying via RTB systems. The Ubex programmatic advertising trading platform operates alongside DSP based on a programmatic model.
DSP (Demand-Side Platform)
A complex interface designed to allow digital ad buyers to manage large volumes of statistical records for ad exchanges and data. The DSP integrated into the Ubex system is both user-friendly and efficient because it allows users to quickly and effectively perform management and procurement operations.
Ubex Exchange (Ubex Trading Platform)
The Ubex Exchange is a structure that combines DSP and SSP. SSP requests ads through the trading platform. The trading platform then sends ad requests to numerous DSPs and receives bid prices in response. Afterward, the Ubex trading platform conducts an auction among advertisers and returns the winning ad to the SSP.
SSP (Supply-Side Platform)
Designed to allow media and webmasters to manage their ad inventory and ad placements. Through SSP, webmasters and media can fill ad spaces and monetize them. In addition to being based on blockchain technology and fully transparent operations, the Ubex SSP is intuitive and convenient.
DMP (Data Management Platform)
Aims to collect and manage various databases. On the Ubex platform, DMP performs the function of analyzing user data and generating precise targeting for ad placements.

Technical Overview

Neural Networks
Collect necessary information related to internet resources and users, and analyze users current interests and needs.
Select the most relevant and cost-effective ads and match them with appropriate ad formats.
Perform regression analysis on data metrics to determine the most relevant outcomes.
Accumulate and process historical results of regression analysis and train the neural network through reinforcement learning.
Blockchain
Develop a multi-level tracking system for advertiser and website credibility aimed at preventing fraudulent activities.
Smart contracts will eliminate any intermediaries between advertisers and websites.
Store necessary relevant data for AI learning, including: website information, ad content, bids, and historical information of relevant parties.
Pre-pay UBEX tokens to tokenize the advertising space of websites.
Use UBEX tokens to incentivize participants to share their websites user visit data (data mining).
Programmatic Technologies
A combination of methods for buying ads on the internet, which, based on users socio-demographic data and behavioral characteristics, make decisions about transactions without any human intervention with the help of an automated engine.
Real-time trading, facilitating the purchase and sale of each individual ad space through instant auctions.
High-precision targeting, allowing advertisers to reach their target audience from purchased ad spaces.
Performance-Based Model
This program allows advertisers to pay only for specific actions taken by users directed by websites.
The PPA model is the most cost-effective advertising payment model, widely appreciated by ad exchange users and highly rated.
Among all PPA models, the most common include: Pay Per Call, Pay Per Install, and Pay Per Sale.

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