Measurable Data Token (MDT) Whitepaper Translation

Introduction

The Measurable Data Token (MDT) is a decentralized, blockchain-based data economy. Serving as a unit of exchange between users, data buyers, and data providers, it quantifies data value. The MDT platform rewards users for contributing anonymous big data, provides data buyers with more efficient consumption solutions, and aims to empower ordinary users currently at the bottom of the data chain, creating a fairer and more transparent data trading environment.

Measurable Data Token (MDT)

MDT serves as the unit of exchange between users, data users, and data providers. It quantifies data value, incentivizes users to share anonymous data, and provides data buyers with more efficient consumption solutions, ensuring fairer rights and protection for all parties.

Project Introduction

Within the MDT ecosystem, we have created a data-sharing economy where users can benefit financially and data buyers can access authentic, valuable data. By integrating MDT, users are rewarded for contributing data, shifting from unpaid contributions to a system of incentivized participation. Users benefit from the entire data revenue stream, enjoying greater equality within the data economy. For data buyers, the MDT data-sharing economy eliminates the guesswork of traditional data transactions. Data buyers and providers operate under the shared constraints and protections of smart contracts.

Unlike closed network incentive systems, MDT leverages blockchain technology to ensure an open, transparent, and fair economic ecosystem. Every data point transaction is recorded on the blockchain, mitigating data falsification. Users, data buyers, and data providers can confidently participate in the MDT data-sharing platform.

Project Vision

In the MDT ecosystem, users, data providers, and the MDT platform all receive incentives. The decentralized system distributes economic value among all participants. Built on the Ethereum blockchain, all transactions are executed using blockchain-based smart contracts. To ensure accurate and fair data valuation, the MDT ecosystem will implement a data cloud platform to distribute profits equitably and calculate the value of each data point.

MDT, as a decentralized big data value economy, leverages blockchain technology to drive alternative data services. By de-identifying and aggregating anonymous consumption data points from millions of real online consumers globally, MDT provides accurate insights for financial institutions, enterprises, and research institutions. Blockchain technology ensures secure and traceable data transactions within the MDT ecosystem, resolving the traditional conflict between user data privacy and data authenticity. Users, data providers, and data buyers form a virtuous economic cycle within the MDT ecosystem, connected and driven by the MDT token. Data buyers purchase data products from data providers using MDT, which are then distributed fairly to users based on the value of their contributed data. Currently, users who consent to share anonymous data can voluntarily join the MyMDT data wallet application, earning rewards by sharing their anonymized data points (aggregated e-commerce, travel, and other email receipt transaction information).

Application Scenarios

MDT and Open Messenger

Open Messenger is a communication platform based on open email protocols, utilizing open cross-platform email communication protocols to provide users with an instant messaging-like communication experience with any email address, free from closed network limitations. However, we believe that an open communication protocol alone is insufficient. In the future, we envision a truly decentralized network where both economic benefits and governance mechanisms are distributed among all network stakeholders, rather than concentrated in a centralized organization, helping an open platform like MDT build a more complete and sustainable digital economy.

Open Messenger serves as the first step in the MDT ecosystem, soon to be released on iOS and Android platforms. Developed by the same team behind MailTime, Open Messenger aims to transform the email experience into one as convenient and straightforward as instant messaging software. MailTime debuted at TechCrunch Disrupt Startup Battlefield in San Francisco and, since its official iOS release in 2015, has been named "Best of 2015" in the Asia-Pacific region by the Apple App Store, won the Gold Award for "Best Lifestyle App" at BMA 2016, and the "4YFN" Innovation Competition at Mobile World Congress 2017, boasting numerous users and enthusiasts worldwide.

The MDT team has been dedicated to building an open communication platform for years. From MailTime to Open Messenger, their core value proposition remains enabling seamless communication between users and gradually freeing them from the control of centralized organizations. The integration of Open Messenger and MDT marks a significant step towards realizing this vision.

MDT Wallet

On October 8, 2019, MyMDT, the decentralized application data wallet within the MDT ecosystem, officially launched on the Ethereum mainnet, becoming the first blockchain-driven application enabling "data sharing for profit." Users can share their anonymous data through MyMDT and earn cryptocurrency rewards, essentially allowing ordinary people to "earn money" by sharing data.

MyMDT is an Ethereum-based decentralized application (Dapp) serving as a consumer-facing gateway to the MDT ecosystem, allowing users to earn data rewards by sharing their anonymous data points. Users can join and participate in the MDT ecosystem through MyMDT, managing their earned MDT for earning, spending, transferring, and other operations.

Its primary functions include:

1. Collecting anonymous data points from integrated third-party applications through user authorization.

2. Distributing MDT rewards to users for sharing anonymous data.

3. Utilizing task-based models to incentivize user interaction with third-party applications.

MDT User Growth Fund Pool

To foster the development of the MDT ecosystem, a dedicated MDT User Growth Fund Pool will reward early adopters. Through reward-based applications developed on Open Messenger, the first platform to utilize MDT, users can earn and spend additional MDT by participating in and using relevant applications.

Open Messenger will continue to develop more user growth-oriented features, aiming to empower ordinary users to participate in the MDT ecosystem with minimal learning curve and create and consume value within the community. For example, users who consistently log in and use Open Messenger will receive a certain amount of MDT rewards.

Publishing Ads on Open Messenger

In addition to participating in the MDT data-sharing economy, users can proactively earn MDT by opening their email signatures as advertising space. Currently, mobile app advertising primarily consists of pop-up ads (e.g., splash screens upon app launch), embedded ads (visually mimicking native content within information streams), and banner ads (scrolling at the top or bottom of the screen). Open Messenger has chosen to utilize the signature section at the end of each email as advertising space.

As Open Messenger provides an instant messaging-like email experience, email signatures are hidden from Open Messenger users, preventing ad exposure. Only recipients not using Open Messenger will see the advertisement content. Users can also manage the types of advertisements displayed in their signature, choosing to allow only fashion e-commerce ads or rejecting all food-related ads, for example. Users earn MDT rewards based on the clicks and impressions generated by each advertisement, with Open Messenger acting as an intermediary and charging a platform fee of χ% (the specific percentage is yet to be determined and will be based on the actual situation during the trial operation phase).

Open Messenger and MDT Wallet

Wallets are an indispensable part of the MDT ecosystem. Initially appearing within the Open Messenger platform, the MDT wallet may eventually become a standalone product or open-source project. All Open Messenger users will have access to their wallets within the platform. Although MDT is an Ethereum-based cryptocurrency, it is designed to benefit a broader user base.

To maximize user accessibility to the MDT sharing economy, MDT is committed to simplifying the learning and usage processes, providing a familiar interface. Managing MDT wallets will not require prior cryptocurrency knowledge, offering an experience akin to using any digital wallet. (Cointelegraph 2017). Therefore, the MDT wallet will feature a basic digital wallet interface with essential functionalities, enabling users to transfer, withdraw, manage, and view their MDT earnings from email signature advertising and data-sharing mechanisms.

VIP Mail for All

Open Messenger's VIP Mail aims to connect users with otherwise inaccessible "VIP users" through a paid messaging system. These VIP users can be public figures or anyone wishing to avoid spam and maintain email privacy. Importantly, they can use Open Messenger or any other email service. Through Open Messenger, users can obtain a masked email address linked to their private inbox. Users can set their VIP mailbox value (e.g., "5 MDT") and customize their VIP profile.

Users can then share this VIP masked email address on social media, personal websites, business cards, and promotional materials as their public contact information. The VIP masked email address will also be listed on the Open Messenger platform, recommended by the Open Messenger mail bot. For example, when a user asks the mail bot for legal advice from a professional lawyer, the bot will automatically respond and recommend the most suitable VIP mailbox. When a sender sends an email to a VIP mailbox from any email client, they will receive an automated response informing them of the required MDT payment to confirm sending. Once payment is completed, the email will be delivered to the VIP mailbox, and the sender will be notified when the recipient reads it.